achieve perfectionism

To achieve quality, you must think quality.

100 celebrity

click the picture and adore it!

art director test

1. as an art director, i must be a designer, a photographer, an illustrator or none above.
2. should have a whole lot of control over the content of what i’m directing. the better if there’s a real point of view.
3. art directors dont have to be typographers, but every little bit of knowledge is useful in commanding the total picture.
4. the best medium to practise art direction (editorial/advertising/web/motion/corporate) is just a vehicle. the client if the ultimate arbiter.
5. a good art director should know when to let good designers do their job.
6. milton glaser/alexey brodovitch/henry wolf/bea feitler/rudy vanderlans/willy fleckhaus/george louis are the most influential art directors on magazines.
7. valuable attribute of an art director > wisdom/loyalty/taste/knowledge/the gift of the gab
8. an art director is a teacher.

lance armstrong

losing is worthwhile if you learn something from it.

but quitting - that's the defeat of hope.

the united kingdom

typefaces

1. egyptian - roger black
2. bodoni - franco maria ricci/fabien baron
3. avant garde - herb lubalin
4. new york times cheltenham - tom bodkin
5. nicolas cochin - fred woodward
6. peignot - charles peignot

zone 1

president's lecture, russell square

paula scher

rest well peeps

how can i make better design decisions?

1. 80/20 rule
2. accessibility
3. comparison
4. convergence
5. cost-benefit
6. development cycle
7. errors
8. expectation effect
9. factor of safety
10. feedback loop
11. flexibility-usability tradeoff
12. form follows function
13. garbage in-garbage out
14. hierarchy of needs
15. iteration
16. life cycle
17. modularity
18. normal distribution
19. ockham's razor
20. performance vs preference
21. prototyping
22. redundancy
23. satisficing
24. scaling fallacy
25. structural forms
26. uncertainty principle
27. weakest link

how can i increase the appeal of a design?

1. aesthetic-usability effect
2. alignment
3. archetypes
4. attractiveness bias
5. baby-face bias
6. classical conditioning
7. cognitive dissonance
8. color
9. defensible space
10. entry point
11. exposure effect
12. face-ism ratio
13. fibonacci sequence
14. framing
15. golden ratio
16. mimicry
17. most average facial appearance effect
18. operant conditioning
19. prospect-refuge
20. rule of thirds
21. savanna preference
22. self-similarity
23. signal-to-noise ratio
24. similarity
25. symmetry
26. top-down lighting bias
27. waist-to-hip ratio

how can i enhance the usability of a design?

1. 80/20 rule
2. accessibility
3. aesthetic usability effect
4. affordance
5. confirmation
6. consistency
7. constraint
8. control
9. cost-benefit
10. entry point
11. errors
12. fitts law
13. forgiveness
14. hick's law
15. hierarchy
16. iconic representation
17. immersion
18. interference effects
19. inverted pyramid
20. layering
21. mapping
22. mental model
23. mimicry
24. performance load
25. progressive disclosure
26. readability
27. recognition over recall
28. signal-to-noise ratio
29. visibility
30. wayfinding

how can i help people learn from a design?

1. accessibility
2. advance organizer
3. chunking
4. classical conditioning
5. comparison
6. depth of proccessing
7. exposure effect
8. forgiveness
9. garbage in-garbage out
10. hierarchy
11. immersion
12. interference effects
13. inverted pyramid
14. layering
15. legibility
16. mental model
17. mnemonic device
18. operant conditioning
19. performance load
20. picture superiority effect
21. progressive disclosure
22. readability
23. recognition over recall
24. serial position effects
25. shaping
26. signal to noise ratio
27. storytelling
28. von restorff effect

how can i influence the way design is perceived?

1. affordance
   
2. alignment
   
3. closure
   
4. color
   
5. common fate
   
6. consistency
   
7. constancy
   
8. face-ism ratio
   
9. figure-ground relationship
   
10. five hat racks
    
11. good continuation
    
12. gutenberg diagram
    
13. highlighting
    
14. iconic representation
    
15. interference effects
    
16. law of pragnanz
    
17. layering
    
18. legibility
    
19. mapping
    
20. orientation sensivity
    
21. proximity
    
22. signal-to-noise ratio
    
23. threat detection
    
24. three-dimentional projection
    
25. top down lighting bias
    
26. uniform connectedness
    
27. visibility

it just dont

the trumpet dont make the music

and the computer dont make the type.

you can put a cat in the oven

but that dont make it a biscuit.